Famous blog­ger Robert Scoble has pub­lished a very inter­est­ing post today about Apple’s adver­tis­ing and brand promise fol­low­ing his expe­ri­ence upgrad­ing his Mac com­puter with Apple’s lat­est updates. He is mak­ing the point that Apple claims the Apple expe­ri­ence is bet­ter, that Apple builds bet­ter qual­ity com­put­ers, var­i­ous hard­ware and soft­ware than its com­peti­tors. So when he reported…